As an experienced marketing professional with 8 years in the field, I specialize in real estate marketing. During 6 of those years, I collaborated with a diverse range of agents, creating custom and effective marketing strategies to drive business growth. My unique blend of expertise as both a marketer and a former real estate agent allows me to understand the industry.
SOCIAL MEDIA & MARKETING
STRATEGY
EMAIL & SMS
MARKETING
WEBSITE
DESIGN
Using multiple web integrations like WordPress I create visually appealing and user-friendly websites tailored to clients’ needs. I work closely with clients to understand their requirements and translate them into functional web designs. This involves creating website design blueprints using wireframes and mock-ups, designing visual imagery that aligns with the client’s branding, and implementing website navigation structures. I also audit sites to help improve site navigation, and ensure the design is optimized for both mobile devices and search engine
GREAT BIG CANVAS & CANVAS ON DEMAND
I helped send targeted messages to a group of recipients via email using software like Salesforce Marketing Cloud & Listrak. This strategy is used to promote products, services, or events, and to build relationships with customers. Email marketing campaigns I worked on included promotional offers, announcements, and personalized content. The goal is to engage recipients, drive traffic to websites, and ultimately increase sales by ^% over 9 months. Effective email marketing requires a well-maintained email list & deliverability, compelling content, and a clear call to action. I would analyze campaign performance through metrics like open rates, click-through rates, and conversion rates to continually improve results.
MPI Pittsburgh
I have created content, engaging with an audience, and implementing digital marketing strategies across an organization’s social media profiles. I have maintained a company’s online presence and brand value by promoting the company and its products or services through various social media platforms. In doing this their engagement has gone up to 20%.
I have created visual content for various media, including online campaigns, print ads, websites, and videos. If you would like more examples please reach out.
Field Marketing Specialist
Coldwell Banker Realty
Apirl 2023 – Present
Senior Manager of Retention Marketing
Sensaria
May 2022 – Jan 2023
Digital Marketing Manager
Berkshire Hathaway The Preferred Realty
January 2018 – May 2022
Vice President of Markeitng & Communication
Meeting Planner International - Pittsburgh Chapter
July 2020– April 2024
B.A. in Business
California University of Pennsylvania
May 2016
M.S. in Integrated Marketing & Communication
West Virginia University
December 2020
KRISTENHAMMETT123@GMAIL.COM
